Epson demonstrating its ColorWorks C3400 Label Printer with Just in Time Color at Pack Expo, Oct. 28-31 in Chicago; printer helps manufacturers with 5,000 or more SKUs reduce total label costs up to 50% with streamlined processing, reduced labor, waste

LONG BEACH, California , October 15, 2012 (press release) – Mass customization and an increasing mix of retail channels has had a significant impact on operational efficiency for many manufacturers, particularly when it comes to labeling. The ColorWorks™ C3400 Label Printer with Just in Time Color™ Labeling from Epson America, Inc. helps manufacturers with 5,000 SKU’s or more take control of the chaos and reduce total label costs up to 50 percent through streamlined processing and reduced labor and waste. The technology will be featured at Epson’s booth (#3957) at PACK EXPO International 2012 (October 28-31; McCormick Place, Chicago, IL).

The ColorWorks C3400 system is ideally suited for high-mix, low-volume applications that require a large number of label varieties. By transitioning to an on demand color labeling solution, manufacturers can save costs by eliminating inventory of traditional black and white or pre-printed color labels and waste. On demand color labels also improve productivity by minimizing labeling and shipping errors and changeovers.

In addition to crisp, clear and easy-to-read barcodes and text, the ColorWorks C3400 leverages the clarity and communicative power of color. By incorporating colorful symbols, logos and high-resolution images, manufacturers can enhance brand image and shelf appeal of packaged products.

“Epson’s ColorWorks C3400 printer simplifies your labeling process while giving you the flexibility that pre-prints and traditional labels can’t match,” says Andy Scherz, Senior Product Manager at Epson. “Our customers see a return on their investment quickly by switching to Epson’s color on demand solutions, especially those companies with high-mix labeling requirements.”

Compact and sturdy for industrial use, the ColorWorks C3400 prints vibrant labels with fast drying, durable color inks using MicroPiezo® inkjet technology. It has a versatile roll or rear feed option and prints labels up to 4.4 inches wide at speeds up to 3.7 inches per second, without the mess and waste associated with thermal transfer ribbons.

PACK EXPO attendees can learn how to take control of the chaos by attending one of several live, 10-minute presentations at Epson’s booth (#3957) during the show. No registration is required to attend. Presentations will take place at the following times:

Sunday, October 28: 1:00pm & 3:45pm
Monday, October 29: 11:00am & 2:30pm
Tuesday, October 30: 11:00am & 2:30pm
Wednesday, October 31: 10:30am

For more information about the ColorWorks C3400 Label Printer or the PACK EXPO presentation schedule, visit, or email

About Epson America, Inc.
Epson is one of the world's leading manufacturers of highly reliable point-of-service technology, including printers, precision printing mechanisms, digital image scanners and mobile printing solutions. Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. The Seiko Epson organization is proud of its ongoing contributions to the global environment, and for the third year in a row is part of the Dow Jones Sustainability World Index – an indicator for leading companies in economic, environmental and social criteria. Epson offers the most comprehensive line of POS printers, as well as the widest selection of ENERGY STAR qualified models available today. To learn more about Epson America Business Systems Division, please visit: You may also connect with Epson America Business Systems Division on Facebook (, Twitter ( and YouTube (

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