Hershey putting more of its candy in seasonal packages that depict leaves and autumn colors this Halloween season, as opposed to 2011 when company put more emphasis on Halloween packaging
October 8, 2012
(Industry Intelligence Inc.)
– The Hershey Co. is putting more of its candy in seasonal packages that depict leaves and autumn colors this Halloween season, as opposed to 2011 when the company put more of an emphasis on Halloween packaging, Dow Jones Newswires reported Oct. 8.
In 2011, Hershey's attempt to focus on Halloween-themed candy led to several of these products having to be heavily discounted, which hurt the company's profit margins.
According to the National Confectioners Association, candy makers get about 7% of their annual sales during Halloween, and candy sales during that time are expected to rise about 1% to US$2.38 billion in 2012.
Hershey has 10 new candies out for this Halloween season.
The primary source of this article is Dow Jones Newswires, New York, New York, on Oct. 8, 2012.