The Cheesecake Factory to offer any slice of cheesecake for half price on July 30 in celebration of National Cheesecake Day

CALABASAS HILLS, California , July 2, 2012 (press release) – The Cheesecake Factory®, known for its more than 30 legendary flavors of cheesecake, will celebrate National Cheesecake Day by offering guests who dine-in at any of its 158 locations, any slice of cheesecake for half price* on July 30. America’s favorite restaurant has also partnered with the world’s favorite cookie to create the OREO® Dream Extreme Cheesecake, which makes its debut on July 30.

Uniting The Cheesecake Factory’s unrivaled cheesecake with the incomparable crème filled chocolate wafer cookie, the OREO Dream Extreme Cheesecake features a layer of vanilla cheesecake loaded with OREO cookies, layers of moist fudge cake and OREO cookie mousse and is topped with milk chocolate icing and a large OREO cookie wafer. The 2 ½ inch cookie wafer adds a signature look to the slice of cheesecake and is the type of “Cheesecake-izing” that The Cheesecake Factory is known for.

“In our fifth year of celebrating National Cheesecake Day, we couldn’t be more excited to have created this memorable cheesecake featuring the world-famous OREO cookie, which is celebrating its 100th birthday this year,” said David Overton, Founder of The Cheesecake Factory. “We believe this winning combination will become a new favorite with our guests and look forward to introducing it on July 30 to celebrate National Cheesecake Day.”

The new OREO Dream Extreme Cheesecake can also be shipped nationwide. Pre-orders can be placed through The Cheesecake Factory’s website beginning July 27.
*One slice of cheesecake per dine-in guest. Must be present. OREO and the OREO Wafer Design are registered trademarks of Kraft Foods.

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About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 172 full-service, casual dining restaurants throughout the U.S., including 158 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit

About OREO cookies

OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods’ 12 “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 26 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012.

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