Coca-Cola brings its Coca-Cola Freestyle soda fountain to Canada, starting with greater Toronto area

Nevin Barich

TORONTO , May 7, 2012 (press release) – Imagine having more than 100 beverage options at your fingertips available in a matter of seconds! Coca-Cola Freestyle™, the award-winning* and innovative new fountain, has arrived in Canada. The Greater Toronto Area is the first Canadian market to showcase the next generation beverage experience, offering consumers unprecedented choice from a single unit.

"Coca-Cola Freestyle represents a complete departure from anything consumers have experienced before," says Nicola Kettlitz, President, Coca-Cola Ltd. "The state-of-the-art technology provides unparalleled opportunities to engage and interact with consumers while we continue to provide the high quality, great tasting beverages we are known for."

These sleek and stylish fountains, operated by touch screen, enable consumers to select from more than 100 regular, low and zero calorie brands. This includes many varieties of sparkling beverages, sports drinks and lemonades that, prior to the arrival of Coca-Cola Freestyle, were not available in Canada. Now, consumers can select from favourite brands such as Coca-Cola and Sprite as well as Pibb Zero, Hi-C Raspberry Lime, Minute Maid Light Orange Lemonade and more via an interactive touch-screen on the front of the fountain.

Declared by Forbes as one of the coolest products of the decade, Coca-Cola Freestyle combines art, science, entertainment and design. Coca-Cola Freestyle creates brands by blending concentrated beverage ingredients with water and sweetener at the point where the beverage is dispensed, via proprietary PUREPOUR TECHNOLOGY™. The recipes for each brand have been tested and perfected to deliver a consistent product with every selection. The technology that is leveraged in Coca-Cola Freestyle also provides significantly more flexibility in adding new beverages and helping our customers more efficiently manage their beverage business.

People can find their nearest Coca-Cola Freestyle location at www.facebook.com/cocacola or follow us on Twitter at @cocacola_ca (#ccfreestyle_ca).

About Coca-Cola Freestyle
The sleek, stylish new Coca-Cola Freestyle fountains are touch screen operated, enabling consumers to select from more than 100 regular and low- and no-calorie brands. Many varieties of sports drinks, lemonades and sparkling beverages are now available to Canadians exclusively with Coca-Cola Freestyle. Coca-Cola Freestyle dispensers use unique, proprietary PUREPOUR TECHNOLOGY™ and have the capacity to dispense more than 100 brands in the same footprint as a standard eight-valve machine. Coca-Cola Freestyle is currently being piloted in select locations in the Greater Toronto Area. People can learn more about Coca-Cola Freestyle, discover the 100+ brands offered, or share their favourite Coca-Cola Freestyle experience at www.facebook.com/cocacola.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of sparkling and still brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information, go to www.livepositively.ca or www.thecoca-colacompany.com.

*Coca-Cola Freestyle received a gold Edison Best New Product Award in the New Retail Frontiers category. The Edison Best New Product Awards are known around the world for recognizing and honouring innovation and excellence in the development, marketing and launch of new products and services. These awards symbolize the persistence and excellence personified by Thomas Alva Edison, while also strengthening America's drive to remain at the forefront of innovation, creativity, and ingenuity in the global economy. For more information: http://edisonawards.com/.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.