CKE Restaurants feels no pressure to add more healthful items to menu even after promotion of turkey burgers, chicken burgers helped drive transactions for Carl's Jr. and Hardee's in fiscal 2012, CEO says

Nevin Barich

Nevin Barich

LOS ANGELES , April 12, 2012 () – The CEO of CKE Restaurants Inc. said the company feels no pressure to add more healthful items to the menu even after the promotion of turkey burgers and chicken burgers helped drive transactions for Carl’s Jr. and Hardee’s in fiscal 2012, Nation’s Restaurant News reported April 11.

CEO Andrew Puzder said the chains have enough on their menus for calorie-conscious consumers and, in fact, the two brands would look for opportunities to add more indulgent burgers.

CKE has not actively promoted the better-for-you products with the exception of the turkey burgers, which were featured in a campaign showing a beauty queen wearing a turkey-print bikini. Puzder said the company’s change in advertising agencies to Los Angeles-based 72andSunny resulted in a return to an emphasis on models in bikinis in its advertising, which helped drive positive results for fiscal 2012.

The primary source of this article is Nation’s Restaurant News, New York, New York, on April 11, 2012.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.