Wal-Mart bests Target in Kantar Retail's semi-annual pricing survey comparing branded baskets of groceries and consumables; Wal-Mart will continue to pressure competitors on price, says Kantar executive

Cindy Allen

Cindy Allen

LOS ANGELES , February 28, 2012 () – Wal-Mart Stores Inc. beat Target in Kantar Retail's semi-annual pricing survey, MarketWatch reported Feb. 27.

Kantar's survey found that Wal-Mart's branded basket of groceries and consumables was less expensive than Target's, and that each of seven sub-baskets of items also were less expensive.

"Suppliers will continue to feel heightened pressure to improve Walmart's internal efficiencies if not through outright efforts from Walmart to get suppliers to "match" Walmart-funded price reductions," said Leon Nicholas, a senior vice president at Kantar and contributor to the study."Walmart plans to further its downward pressure on price in an effort to widen this basket price gap."

The survey was conducted in January at Walmart and Target stores in Massachusetts.

The primary source of this article was MarketWatch, San Francisco, California, on Feb. 27, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.