Apple's mobile PC shipments in Q4 up 128% year-over-year to 23.4 million, reaches 26.6% of total global market; iPads hit nearly 80% of company's total mobile PC shipments, up 156%
SANTA CLARA, California
,
February 23, 2012
(press release)
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Apple shipped nearly 23.4 million mobile PCs in Q4’11, up 128% Y/Y, and over 62.8 million mobile PCs in 2011, up 132% Y/Y, according to preliminary results from the latest NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Nearly 80% of Apple’s mobile PC shipments were iPads, more than 18.7 million shipped in the quarter, up 156% Y/Y, and 48.4 million units for the year, up 183% Y/Y.
Overall mobile PC shipments grew 12% Q/Q and 44% Y/Y, reaching 88 million units in Q4’11. This was driven by continuing strong demand for tablets. Tablet PC shipment growth was 42% Q/Q and 210% Y/Y, reaching 31.7 million units in Q4’11. Notebook PC shipments were flat Q/Q but up nearly 11% Y/Y, reaching 56.3 million units. As expected, consumer mobile PC adoption was focused on tablets, holding up demand in notebooks.
“Mobile PC brands read the writing on the wall in the fourth quarter,” said Richard Shim, NPD DisplaySearch Senior Analyst. “Consumer demand for notebooks was expected to be weak following modest back-to-school results, especially with the expected launch of Windows 8 on the horizon, and increasing interest in tablet PCs. As a result, brands focused their typical holiday price cuts on tablets to boost demand.”
Apple’s 26.6% share in Q4’11 is largely due to its dominant position in tablet PCs, which propelled it to nearly three times the shipments of HP. The other brands in the top five market share rankings relied almost exclusively on notebook PC shipments to establish their positions.
Table 1: Preliminary Q4’11 Worldwide Top Five Mobile PC Shipment Rankings by Brand
| Rank |
Brand |
Units (millions) |
Share (%) |
| 1 |
Apple |
23.4 |
26.6 |
| 2 |
HP |
8.7 |
9.9 |
| 3 |
Dell |
6.9 |
7.9 |
| 4 |
Acer Group |
6.8 |
7.7 |
| 5 |
Lenovo |
6.3 |
7.2 |
HP maintained the top notebook PC ranking with a 15.5% share, although it lost some of its lead as shipments into North America, China, Latin America, and Asia Pacific faltered. Dell and Acer essentially tied for second place with 11.8% each. Dell had strong results in EMEA, while Acer continued to struggle in the notebook PC market. Lenovo continues to build on momentum started early this year with strong growth in China and Asia Pacific with a dip in North America, and maintained its #4 position in notebook PCs, gaining some share in Q4’11. Apple leapfrogged over ASUS and Toshiba to capture #5 with 8.3% market share.
Table 2: Preliminary Q4’11 Worldwide Top Five Notebook PC Shipment Rankings by Brand
| Rank |
Brand |
Units (millions) |
Share (%) |
| 1 |
HP |
8.7 |
15.5 |
| 2 |
Dell |
6.7 |
11.8 |
| 3 |
Acer Group |
6.6 |
11.8 |
| 4 |
Lenovo |
6.1 |
10.8 |
| 5 |
Apple |
4.6 |
8.3 |
In the tablet PC market, Apple continued its strong growth across all its regions, capturing 59.1% share in Q4’11. Newcomers Amazon and Barnes and Noble firmly planted their flags in the market, at #2 and #5, respectively—Amazon with 16.7% share and Barnes and Noble with 3.5%. Both brands focused on North America in their market entries. Samsung improved in all its key markets, particularly EMEA, helping it to reach .67% market share. ASUS continued its strong results in North America, EMEA, and Asia Pacific as it took 4.6% share in Q4’11.
Table 3: Preliminary Q4’11 Worldwide Top Five Tablet PC Shipment Rankings by Brand
| Rank |
Brand |
Units (millions) |
Share (%) |
| 1 |
Apple* |
18.7 |
59.1 |
| 2 |
Amazon |
5.3 |
16.7 |
| 3 |
Samsung |
2.1 |
6.7 |
| 4 |
ASUS |
1.5 |
4.6 |
| 5 |
Barnes and Noble |
1.1 |
3.5 |
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan or more information.
About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.
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