Weekly Packaging Design Wrap-Up: fashionable diet soda, reinvented shopping bag, headlining whiskey

Kendall Sinclair

LOS ANGELES , February 17, 2012 (Industry Intelligence) – Fashion designer Diane von Furstenberg teams with Diet Coke for bottles for a better cause



Coca-Cola Co.’s Diet Coke teamed with high-end fashion designer Diane von Furstenberg for its latest collaboration. The fashion house created a set of limited-edition Diet Coke aluminum bottles featuring Furstenberg’s original patterns. As part of Diet Coke’s participation in The Heart Truth campaign, proceeds from sales will benefit the Foundation for the National Institutes of Health in support of The Heart Truth, a campaign promoting women’s heart health research and education. The set of four bottles are sold empty, without Diet Coke inside.

The primary sources of this information are Coca-Cola Co., Atlanta, Georgia, and Diane Von Furstenberg, New York, New York.


Pentagram reinvents retail shopping bag with fashionable carry-all case



Pentagram reinvented the take-away shopping bag for London cashmere label Oyuna. With their gusseted container bag Cashmere to Keep, Pentagram elevates the traditional carry-all into a system that can be reused. The handle-less shopping bag features a folded closure and secures with elastic, allowing customers to open and close it like a box yet carry it underarm like a fashion bag. The angled fold reflects the angle of the ‘y’ on the Oyuna logo.

The primary source of this information is Pentagram, London, England.


Matter Strategic Design refreshes shipping box with clamshell zipper-perfed mailer



Toronto-based Matter Strategic Design created a set of two custom notebooks as a New Years gift to send to its clients. The journals were packaged and shipped in a zipper-perfed paperboard mailer that, once pulled, opens on the diagonal like a clamshell box.

The primary source of this information is The Lovely Package, Vancouver, British Columbia.


Specialty whiskey packaging pays tribute to turn of the century journalist with newspaper motif



Masterson’s 10 year old Rye Whiskey draws inspiration from American Old West figure and journalist Bat Masterson. The bottle, designed by San Diego-based Studio 32 North, takes shape similar to 19th century Whiskey flasks. The die-cut label with torn edges resembles a clipped newspaper column and, when placed inside the exterior box, peaks out of a die-cut window, fitting in seamlessly with the surrounding newspaper articles. The text pays tribute to Masterson with stories of his life and legend.

The primary source of this information is The Lovely Package, Vancouver, British Columbia.


Just Cook’s black and white tins set to stand out on spice shelves



San Francisco design firm Strohl designed the new packaging and brand identity for Just Cook Foods’ line of premium spice blends. In order to stand out against the overcrowded spice segment, Strohl opted for a simple black and white design versus the traditional colorful cases. The tins feature a matte black finish, spot gloss accents, and colored highlights for different flavor blends.

The primary source of this information is Strohl, San Francisco, California.


Chubby bottle, checkered pattern channel Canadian beer nostalgia



Hirsch Traditional Porter is a fictional beer brand created by Graphic Design student Brandon Rampelt from Ontario-based Conestoga College. Prompted to design an open-ended project including label/bottle, packaging and poster, Rampelt opted for a nostalgic feel. The beer is held in “chubby stubby” style bottles popular during the 1960s in Canada and the case features a retro plaid pattern.

The primary source of this information is Brandon Rampelt’s personal website.

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