FutureMark announces release of North America's first high-recycled premium coated paper for use in textbooks, cookbooks, children's books; Scholastic among companies using paper, which contains over 90% recycled fiber

Kendall Sinclair

ALSIP, Illinois , November 15, 2011 (press release) – Today, on America Recycles Day, FutureMark® Paper Company rolls out the first high-recycled premium coated paper produced in North America especially for textbooks, cookbooks, children’s books and other picture books requiring premium print fidelity. Scholastic, an innovative children’s publishing, education and media company, is among the environmentally progressive companies using Future Book™ paper—the first paper of its kind made predominantly of recycled fiber from an American producer.

“Pioneering customers such as Scholastic drove FutureMark Paper to develop this breakthrough recycled book paper,” said FutureMark President and CEO Steve Silver. “They saw the high quality and recycled content of our magazine and catalog papers and pushed us to apply our expertise to a premium product they could use in books, a market that previously had no practical, high-recycled options. Now, with Future Book coated paper, we’re providing a 90-percent recycled paper that’s wholly competitive in quality and cost to conventional, non-recycled book paper.”

Future Book coated book paper averages more than 90 percent recycled fiber in a paper category averaging less than 10 percent use of recycled fiber. According to the Environmental Paper Network Paper Calculator, 100 tons of Future Book 90+ percent recycled paper delivers the following conservation benefits when used in lieu of 100 tons of conventional, non-recycled book paper:

· Saves more than 800 million BTUs of energy, which is enough to power nine average American homes for one year

· Saves more than 570,000 gallons of water

· Eliminates more than 84,000 pounds of greenhouse gases

· Saves approximately 1,450 trees

“Environmental responsibility is tremendously important to Scholastic and to the families and children we serve,” said Scholastic’s director of paper procurement, Lisa Serra. “We’re printing special Scholastic Book Club editions of popular picture books such as Pirates Go to School by Corinne Demas and The Amazing Christmas Extravaganza by David Shannon on recycled Future Book paper. We’re delighted with the results. Illustrations look sharp and bright against the matte finish. It’s beautiful paper on top of being very green.”

Future Book paper took six months to commercially develop. It is the latest product to be made with FutureMark Green Clean technology, an innovative process that extracts embedded inks from waste paper more effectively, while using up to 30 percent fewer chemicals.

Future Book paper boasts a matte finish, a high brightness rating of 85 and at least 90 percent recycled content. FutureMark Paper Company is the only North American manufacturer producing predominantly recycled coated book paper in commercial quantities. The company’s state of the art production process is so efficient that its high-recycled paper can be manufactured—and thus sold—at a cost that’s wholly competitive with similar grades of paper made without recycled fiber.

Future Book is offered in roll form in five basis weights: 50, 55, 60, 65 and 70 pounds. For more information, please consult the Future Book product data sheet at www.futuremarkpaper.com/products.html or contact FutureMark Paper atsales@futuremarkpaper.com or (866) 580-8325.


About FutureMark Paper Company

FutureMark Paper Company is an environmental paper manufacturer that produces high-quality paper with an unmatched level of recycled content. As the only company in North America capable of manufacturing up to 100 percent recycled coated mechanical printing paper, FutureMark Paper is committed to helping its customers achieve their environmental objectives without compromising on paper quality or performance. By delivering the future standard for environmental-grade paper today, FutureMark Paper is aggressively growing its position as the preferred paper partner for North America’s sustainability leaders. For more information, please visit www.FutureMarkPaper.com.

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