Smurfit Kappa UK launches FSC-certified point-of-sale display to help retailers improve merchandising success rates

Philip Goldsmith

LOS ANGELES , November 3, 2011 (Industry Intelligence) – Corrugated packaging manufacturer Smurfit Kappa UK has instituted a new point of sale merchandiser format to be used in conjunction with retail design pallets of a variety of sizes in order to increase retailers’ merchandising success rates, Packaging Europe reported on Oct. 25.

Smurfit Kappa’s optimum merchandising units are designed to attract customers’ attention and turn footfall into sales.

The displays can be printed in six different colors with customized messages and slogans, are designed to help protect products while in transit and are ready for immediate use upon delivery.

They are produced from FSC-certified materials and are 100% Carbon Trust accredited.

The primary source of this article is Packaging Europe, Norwich, England, on Oct. 25, 2011.

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