Groupon launches new service for fine-dining offers, part of a trend that's seeing services target customers seeking high-end restaurant experiences
October 28, 2011
– Groupon has launched a new service for fine-dining offers, part of a trend that’s seeing services target customers seeking high-end restaurant experiences, Nation’s Restaurant News reported Oct. 28.
The new Groupon service is by invitation only and debuted for a three-course tasting menu offer for upscale Italian restaurant Bice in New York for US$70, a 50% discount.
The move coincides with a recent report from consulting firm Accenture Ltd. that found that daily deal use is most common among young and high-income consumers. 54 percent of consumers with household incomes of at least $150,000 subscribe to a daily service., according to an Accenture survey.
The primary source of this article is Nation’s Restaurant News, New York, New York, on Oct. 28, 2011.