Chesapeake extends its Figured range with new composite shaped tube, featuring two apertures, made of three- or four-ply paper core, seamed base; product to package malt whiskies from Gordon & MacPhail

Kendall Sinclair

NOTTINGHAM, England , September 8, 2011 (press release) – Chesapeake Hamilton has extended its Figured™ range producing an innovative pack to support four of the collections of malt whiskies from Gordon & MacPhail. The new pack, which helps to reinforce the quality of the whiskies, incorporates two apertures, which is the first time this has been achieved in a composite shaped tube.

The new pack provides product visibility allowing the purchaser to see the distinctive colour of each whisky as well as the front and reverse of the bottle’s labels. All the packs incorporate foil blocking and have a printed liner to further support the product’s high quality image. In addition, the packs are sealed with an embossed tin-plate lid bearing the Gordon & MacPhail logo.

Katy Buchan, Product Champion, said, “This Figured solution really is a packaging world-first for the drinks sector. We have proved after extensive trials that we can produce a composite shaped tube with an aperture which was previously not possible. The pack’s shape helps to maintain its strength despite the apertures and the pack now offers possibilities for many other products and markets.”

Figured is produced using a unique process which ensures the seam of the pack’s outer wrap is not visible. All the outer wraps for the Gordon & MacPhail packs were printed on a matt paper stock at Chesapeake Hillington.

All Figured™ styles are made with a 3 or 4 ply paper core and a secure seamed base, which offers an ideal, high quality replacement for tin plate containers. Moreover, compared to tin plate containers, Figured™ offers additional environmental and costs saving benefits.

Katy Buchan, went on to say, “We have the ability to customise Figured™ so its profile can match the requirements for any brand or product. Figured™ can help to reinforce a brand’s premium quality and offers pack differentiation which is essential in today’s competitive retail environment.”

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.