Spring Time Means Cleaning Time For Several American Households
April 10, 2019
(Industry Intelligence Inc.)
– How much time do Americans spend cleaning their homes? According to a couple of recent surveys, a lot.
According to Kimberly-Clark’s paper towel brand Viva, 60% of Americans do a deep spring clean every year while 47% of Americans spend between two and three hours a week cleaning their homes. Nearly 20% of respondents think about cleaning more than what they'll wear the next day, or their favorite TV show, the survey noted. Fifteen percent think about cleaning more than what's for dinner.
Other findings from the Viva survey:
---Twenty-one percent people say having a clean house makes them happier than sleeping in, while 19% of millennials and Generations Xers prefer a clean house to dinner at their favorite restaurant.
---Twelve percent say a clean house makes them feel better than going on vacation.
---Fifty-two percent say they judge people's homes based on how clean the bathroom is.
---Millennials are the most likely to clean before parents and in-laws come over (42% vs. 33% total) or before a date (24% vs 14% total).
Meanwhile, the American Cleaning Institute recently released its 2019 ACI National Cleaning Survey. Its results:
---Seventy-seven percent of U.S. households spring clean every year.
---On average, spring cleaning takes six days to finish.
---Thirty-three percent do not believe they clean everything in their home often enough.
---Forty-one percent can’t remember the last time they cleaned the fridge.
"Clearing out the clutter, getting rid of dust and adding some shine – that’s why spring cleaning is such an intuitive activity for so many Americans," said Brian Sansoni, ACI Senior Vice President of Communications. "We clean things that might not otherwise get cleaned all year long, and we feel happy and satisfied with the results."
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.