Hayneedle adds Google Search Appliance to its shopping site, making searching for furniture easier and more intuitive; since launching Google Search, Hayneedle has experienced growth of more than 20% in revenue per search

Cindy Allen

Cindy Allen

Jun 3, 2014 – Business Wire

OMAHA, Nebraska , June 3, 2014 (press release) – Hayneedle.com, one of the nation’s largest online retailers of home furnishings, is making it easy for shoppers to find exactly what they are looking for in order to fulfill their vision of home. Through a partnership with search giant Google, Hayneedle has added Google Search Appliance to its industry-leading shopping site, giving customers added power to find just what they’re looking for.

“With more than 600 million custom furniture combinations now available at hayneedle.com, we need a powerful search engine that helps us fulfill our commitment to providing the best online shopping experience in the industry”

“With more than 600 million custom furniture combinations now available at hayneedle.com, we need a powerful search engine that helps us fulfill our commitment to providing the best online shopping experience in the industry,” said Brian Moen, chief marketing officer, Hayneedle. “Thanks to Google we now have a custom platform that thinks the way our customers search. That means we can customize landing locations for customers’ product searches to include their favorite products and brands in the results. We’re also applying custom synonym and misspelling functions to help customers find products even if they don’t type in the correct search term.”

The Google Search Appliance (GSA) takes the search experience shared by millions of people across the globe at Google.com and harnesses it for the specific search needs of hayneedle.com customers. Searching is easier and intuitive – turning Hayneedle’s search engine into a system as relevant and reliable as Google’s – with the same ease of use.

“Not only can we point customers toward products that are the most relevant to their searches, we can suggest products that have the highest quality and best customer satisfaction ratings,” Moen added. “Overall, our customers are able to find products quicker and more efficiently, giving them more time to enjoy the inspiring rooms and settings they are creating.”

Since launching Google Search, Hayneedle has experienced growth of more than 20% in revenue per search with a 12% conversion lift.

About Hayneedle

Hayneedle is on a mission to help customers find everything home. One of the nation’s largest online retailers, hayneedle.com offers more than 3,000 brands and millions of products for every room, style and budget. Hayneedle is consistently ranked among the top 100 on Internet Retailer’s Top 500 retail websites. Founded in 2002 and based in Omaha, Neb., the company employs more than 500 people nationwide. Learn more at hayneedleinc.com and find everything home at hayneedle.com.
Contacts

For Hayneedle
Gene Hinkle, 402-514-9406
ghinkle@baileylauerman.com

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