JBS USA announces launch of BlueRibbonAngusBeef.com, a website that focuses on company's Blue Ribbon Angus Beef program

Nevin Barich

GREELEY, Colorado , April 2, 2014 (press release) – JBS USA announces the launch of BlueRibbonAngusBeef.com, a contemporary website that showcases their reputable Blue Ribbon Angus Beef® program. The website serves as a useful sales resource and informational tool for retail and foodservice operators, as well as an easy-to-use source of information for today's discerning consumer.

"Launching the Blue Ribbon Angus Beef website represents our commitment to provide high-quality products and service to our customers," said Alexandria Tyre, marketing manager at JBS USA. "The website provides the opportunity to engage with consumers about our high-quality Angus program while serving as an added selling resource for our customers."

Blue Ribbon Angus Beef is exclusively produced at JBS facilities in Hyrum, Utah and Brooks, Alberta, Canada. These facilities have a heritage of continuous improvement and an unwavering commitment to customer service. This tiered program consists of USDA Choice and Select products to provide our customers with an Angus beef offering to meet business goals in any market.

"Consumers want a flavorful eating experience at a good value but many consumers are unsure about the variety of cuts and preparation options," Tyre said. "BlueRibbonAngusBeef.com is a new outlet providing dependable product information and fun recipes for consumers to try. The site also offers our retail and foodservice customers valuable tools and support to maximize the benefits of our Angus program."

Blue Ribbon Angus Beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S. For more information, visit www.jbssa.com.

For additional program information about Blue Ribbon Angus Beef, please contact Dustin McCosh, JBS USA Premium Program Manager, at (970) 506-7473 or at Dustin.McCosh@jbssa.com.

CONTACT: Dustin McCosh
(970) 506-7473
Dustin.McCosh@jbssa.com

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