Swedish forestry fair organizer Elmia teams with forest owners' assn. Mellanskog to stage three forestry fairs in central Sweden to increase contact with industry, landowners; MellanskogsElmia fairs will begin in Aug. 2013

Wendy Lisney

Wendy Lisney

Nov 12, 2013 – Cision

JÖNKÖPING, Sweden , November 12, 2013 (press release) – The world’s leading organiser of forestry fairs, Elmia, and one of Sweden’s biggest associations of forest owners, Mellanskog, will jointly organise three forestry fairs in central Sweden. The fairs will be called MellanskogsElmia and the first one will be held on 22-23 August 2014.

“We have been looking for a professional trade fair organiser and we regard Elmia as an interesting partner for developing our existing forestry fair, Mellanskogsmässan, and enabling us to attract more forest owners and other visitors with ties to forestry,” explains Sture Karlsson, CEO of Mellanskog.

Mellanskog is an association of forest owners in central Sweden and has 32,000 members. The association has organised a forestry fair called Mellanskogsmässan since 2006. The fair has become the leading forestry fair in central Sweden and in 2010 had 8,000 visitors.

Elmia is the world’s leading organiser of forestry fairs, with both Elmia Wood and SkogsElmia in its product portfolio. The two fairs are each held every four years. More than 54,000 visitors attended Elmia Wood 2013 and more than 33,000 came to SkogsElmia 2011.

Becoming joint organisers of MellanskogsElmia opens up new possibilities for both parties.

“This agreement enables us to concentrate on working with our members and our own events while Elmia can concentrate on developing the fair itself,” Karlsson says.

For Elmia the collaboration is an opportunity to organise yet another big forestry fair together with an expert partner and also to gain more contact with the large forest industry in central Sweden with all its forest owners, contractors and rural businesses with a forestry link.

In the longer term the aim is to build up a meeting place that is as important for central Sweden as SkogsElmia is for southern Sweden as a whole.

“This gives us even more of a broad support base within an industry that means a great deal to us and where we already have strong relations with both exhibitors and visitors,” comments Torbjörn Johnsen, Marketing Director, Elmia Exhibitions & Events.

For more information about MellanskogsElmia contact Torbjörn Johnsen, Marketing Director, Elmia Exhibitions & Events, tel: +46 70-646 16 86 and Sture Karlsson, CEO, Mellanskog, tel: +46 10-482 80 01.

www.mellanskogselmia.se

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.