Drinks America announces US rollout of Day of the Dead Mexican craft beer in Cost Plus World Markets

Nevin Barich

Nevin Barich

Nov 7, 2013 – PR Newswire

LOS ANGELES , November 7, 2013 (press release) – Drinks Americas (DKAM) a leading U.S. broker for the authentic Mexican craft beer Day of the Dead™ rolls out nationally in Cost Plus World Market's. There are over 259 Cost Plus World Market stores nationwide providing high-quality, original items at a great value. Choose from eye-catching, trend-setting home accents, an awe-inspiring array of international foods and wines, and much more.

Cost Plus World Markets – www.WorldMarket.com – is an ideal retailer to showcase and promote Drinks Americas new exciting brand Day of the Dead™ Craft Beer. Shoppers go to their stores expecting to find unique brands that are the leaders in their category. Day of the Dead is a Mexican holiday dating back hundreds of years and is celebrated around Halloween. The strategic launch during this holiday season, when consumers are in a celebratory state-of-mind looking for new alcoholic drinks to enjoy, will highlight and bring great attention to this festive brand of craft beer.

Day of the Dead™ Craft Beer is an authentic Mexican beer brewed at a Mexican owned brewery Cerveceria Mexicana, whose packaging depicts this Mexican holiday and offers six variations including an Amber Ale, Pale Ale, IPA, Hefeweizen, Blonde Ale and a Porter. Cost Plus World Market created displays and showcased the new one of a kind, eye catching brand.

"We are experience overwhelming support from our retailers. Considering we are leading the Mexican craft beer movement, we are excited to be getting such fast and broad coverage," states Joseph Belli, VP Sales, Drinks Americas.

Drinks Americas mission is to identify and invest the majority of our brand-building resources on those with the greatest growth potential such as Day of the Dead™.

About Drinks Americas Holdings (DKAM)

Drinks Americas is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states and is on target to be the leading broker for this growing category in each of the markets in which it operates. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas leading premium authentic Mexican beer brands includes specialty craft beer Day of the Dead™, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to forge strong connections with consumers through some of the largest retailers and restaurants in the country.

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