Oregon Forest Resources Institute TV advertisements to air Oct. 14 through Nov. 3 aimed at educating Oregonians about state's forest protection laws

Audrey Dixon

PORTLAND, Oregon , October 14, 2013 (press release) – Two new educational television ads from the Oregon Forest Resources Institute will begin airing Oct. 14 to educate Oregonians about the state’s forest protection laws.

One of them features third- and fourth-generation Oregon loggers Bob and Kirk Luoto of Cross and Crown Inc., back for a second appearance ribbing each other in an OFRI ad. Their previous ad aired in 2010-11.

“It’s a lighthearted spot,” said Paul Barnum, OFRI’s executive director, “but it has a serious message: that Oregon law protects streams and water quality, and that those who work in the forest sector, like Bob and Kirk, take this responsibility seriously.”

“It’s the right thing to do,” Bob Luoto says in the ad, as the two discuss practices that keep streams shady and cool.

The second ad, titled “View,” is an up-tempo look at the varied, balanced uses of Oregon forests – from camping to fish habitat to timber production. Both ads explain that the Oregon Forest Practices Act has rules that require replanting after harvest, and that protect fish, wildlife and water.

“The purpose of our ads is to inform Oregonians – especially young people and those who have recently moved here – about how we protect the things people hold most dear about our forests,” Barnum said.

The ads will run through Nov. 3, during the period when new television shows are just underway. OFRI is planning another media buy during the spring of 2014. The ads will be aired in the Portland, Eugene and Medford markets and all their satellite areas. For the fifth year, OFRI is also an Oregon Public Broadcasting sponsor.

See the ads at OregonForests.org.

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