Japan's mobile device market in 2013 to grow 7.5% year-over-year to 56.1 million units, reach 65.2 million in 2017 driven by smartphones, tablets, which are expected to reach 37.5 million, 10.1 million units, respectively: IDC

Kendall Sinclair

Kendall Sinclair

Oct 9, 2013 – IDC

TOKYO , October 9, 2013 (press release) – International Data Corporation (IDC) has published a forecast for the Japan mobile device market, comprised of PCs, smartphones, tablets, and data communication products such as mobile cards and personal routers, to reach 56.1 million units with year-over-year growth of 7.5% in 2013.

The market will continue to grow in the next five years, and reach 65.2 million units in 2017. The growth will be driven by smartphones and tablets, which are expected to expand to 37.5 million and 10.1 million units, respectively, in 2017.

According to IDC's Japan Quarterly Mobile Device Tracker, the total shipment of domestic mobile devices grew to 12.31 million units in the second quarter of 2013 with a healthy year-over-year growth rate of 14.7%, while PCs dropped to negative growth on a unit shipment basis.

In terms of smartphone shipments in 2Q 2013, the market showed a surge and reached 6.5 million units for a significant increase of 26.8% year over year due to strong demand for the iPhone5. In addition, the tablet market recorded more bright results, growing 92.0% year over year to 1.8 million units in the quarter driven by the sales of low-price tablets and 4G tablets, with both consumer and commercial markets keeping up the stable demand, led by huge sales subsidy by operators.

"Looking forward, in the short term, the smartphone market will surge again because NTT docomo, the largest operator in Japan, has decided to launch iPhone5S/5C from Q3 in 2013," said Michito Kimura, Senior Market Analyst, PC, Mobile & Client Solutions, IDC Japan. "Similar to the good performance of the smartphone market, the domestic tablet will continue to show another shipment record in 2013; however, the low-price competition among the vendors and the pile-up of inventory will be a negative factor to slow down the pace of the growth year by year."

Source: Japan Quarterly Mobile Device Tracker, September 2013


Japan smartphone includes iOS, Android, and Windows but excludes Symbian.
Data Communication includes Data Card and Personal Router.
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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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