Australian households choosing better quality cookers when they replace their appliance, renovate the kitchen, build a new home, says Electrolux executive

Nevin Barich

Nevin Barich

Jul 15, 2013 – The Advertiser

AUSTRALIA , July 15, 2013 () – FAMILIES' changing tastes in home cooking is proving to be a boon for whitegoods maker Electrolux.

Households are choosing better quality cookers when they replace their appliance, renovate the kitchen or build a new home, Electrolux general manager Edward Lawley said.

The trend was revealed by shopfloor sales staff from major retailers who tour the Dudley Park factory.

``Their feedback is that there's a lot more interest in cooking and staying home with the family,'' Mr Lawley said. ``In homes all over Australia people are cooking beautiful meals.''

Electrolux recently invested $4 million to ceate an assembly line to build the wide - 90cm - ovens which have become increasingly popular.

Skilled workers such as Christine Freebairn work on the line and the ovens have grabbed more than 30 per cent of the 90cm market.

Australian Industry Group SA director Stephen Myatt said Electrolux was an ``innovative manufacturer, continually investing in engineering and design to underpin new products and, more recently, in robotics''.

(c) 2013 News Limited

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.