Sixty percent of Americans say they have a pet, with 67% of those pet owners having a dog and 52% having a cat, according to Harris poll; more than US$21B expected in pet food sales for 2013
June 10, 2013
According to a Harris Poll on pet ownership, three in five Americans (60 percent) said they have a pet.
Among these pet owners, two-thirds have a dog (67 percent) and just over half have a cat (52 percent), some with multiple pets.
According to a release, the pet industry is expected to continue its 15 year trend of sales increases and log over $55 billion in sales for 2013, with more than $21 billion expected in pet food sales.
While almost one-quarter (24 percent) of pet owners report that they frequently or occasionally cook for their furry friends, The Company said other may visit retail outlets like supermarkets, specialty pet stores, veterinary clinics, feed stores and online sources for their pets' cuisine. For 2013, Blue Buffalo Dog and Cat Foods each earn Brand of the Year accolades, according to the 2013 Harris Poll EquiTrend Study. EquiTrend is an annual brand equity study that measures the perceptions of 38,500+ American consumers on more than 1,500 lifestyle, product and service brands across more than 150 categories.
"While not the most Familiar pet food brand among those included in the study, Americans rate Blue Buffalo dog and cat food highly for Quality and Purchase Consideration which drive the brand to the top of the ranking in both categories," said Linda Schulz, Senior Vice President, Harris Interactive. "Supporting these high Brand Equity scores is a strong a Consumer Connection score which is comprised of Trust, Fit, Emotion and Performance. Blue Buffalo is strong on all of these metrics."
Other brands that rank above the category average in both the dog and cat food categories include Purina and Iams. Additional dog food brands above the category average include Hills, Beneful and Pedigree. Among cat foods, Eukanuba, Friskies and 9 Lives brands are above the category average.
Dog Food brands ranked above category average: 1 Blue Buffalo Dog Food - 2013 Dog Food Brand of the Year
2 Hills Science Diet Dog Food
3 Purina Dog Food
4 Iams Dog Food
5 Beneful Dog Food
6 Pedigree Dog Food Bottom of Form
Other Dog Food brands in study ranked below category average (alphabetically): Alpo Dog Food, Cesar Canine Cuisine, Eukanuba Dog Food, Gravy Train Dog Food, Kibbles 'n Bits Dog Food, Mighty Dog Dog Food, Newman's Own Organics Dog Food
Cat Food brands ranked above category average: 1 Blue Buffalo Cat Food - 2013 Cat Food Brand of the Year
2 Purina Cat Food
3 Eukanuba Cat Food
4 Friskies Cat Food
5 Iams Cat Food
6 9 Lives Cat Food Bottom of Form
Other Cat Food brands in study ranked below category average (alphabetically): Fancy Feast Cat Food, Hills Science Diet Cat Food, Meow Mix Cat Food, Newman's Own Organics Cat Food, Whiskas Cat Food
A sample of 38,814 U.S. consumers ages 15 and over were surveyed online by Harris Interactive from January 11 through February 8, and the survey took an average of 35 minutes to complete. The sample was from the Harris Interactive online panel of respondents, a database consisting of over a million cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys. The total number of brands rated was 1,511. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
Harris Interactive is a market research firm.
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