US demand for green building materials projected to grow 11%/year through 2017 to US$$86.6B, driven by rising construction activity, consumer interest in green products, builders opting to earn high LEED certification levels, finds Freedonia study

Allison Oesterle

CLEVELAND , May 29, 2013 (press release) – Through 2017, a rebound in construction activity will propel growth in green building materials demand 11 percent annually to $86.6 billion. In addition to the lift supplied by general construction activity, continuing consumer interest in environmentally friendly products will increase the market share of most green building materials relative to non-green alternatives. Growth in residential construction will promote base demand for such products as carpeting, gypsum board, concrete, and metal building products, while products that contribute to the earning of LEED certification will see an additional boost in sales. These and other trends are presented in Green Building Materials, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Over the forecast period, builders and architects will increasingly opt to earn high levels of LEED certification by specifying the use of materials that earn LEED points. Residential HVAC systems, concrete made with fly ash, and lumber harvested in a sustainable manner can all contribute to LEED certification, and all are forecast to see above-average gains in demand.
Solar power products saw explosive growth between 2002 and 2012, driven by increasing installation of rooftop-based solar power modules connected to electricity distribution systems. Going forward, favorable tax incentives and strong interest in the use of renewable energy sources will promote demand for LEED-eligible solar power products.

Green building products such as recycled concrete, ENERGY STAR-compliant HVAC systems, and permeable pavement are forecast to see substantial gains through 2017. Recycled concrete will see rising use, as concrete made with fly ash and other additives features superior performance properties and is less costly than concrete made solely from cement and aggregates. Demand for green building systems will be spurred by strong residential demand for ENERGY STAR-compliant HVAC systems that lower utility bills. Permeable pavement demand will be supported by interest in reducing water runoff and minimizing strains on older sewer and water systems.

© 2013 by The Freedonia Group, Inc.

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