Public libraries generate record e-book traffic on Dec. 25, with most dramatic growth seen in users of iPad, Kindle Fire and Android devices, Overdrive reports, noting mobile users made up two-thirds of all traffic at Next Generation pilot libraries
December 27, 2012
– Public libraries utilizing OverDrive's Next Generation digital lending platform served a record number of eBook, audiobook, music and video titles to patrons on Christmas Day. The most dramatic growth occurred among users of iPad, Kindle Fire and Android devices. With One-Step Checkout(TM) and powerful, filtered search, the Next Generation library websites are optimized for both PC and mobile users, which helped pilot libraries circulate record single-day numbers of eBooks, audiobooks, music and video. Among the libraries setting all-time eBook circulation records yesterday were Cuyahoga County Public Library (Ohio), Pioneer Library System (Okla.), Hennepin County Library (Minn.), and Mid-Continent Public Library (Mo.).
"Mobile users account for as much as two-thirds of all traffic at Next Generation pilot libraries, and they're generating record traffic," said OverDrive CEO Steve Potash. "This surge in mobile usage, combined with the industry's largest digital catalog -- including a record amount of bestselling content added in 2012 -- results in more readers engaging with more titles than ever before."
Minnesota's Hennepin County Library saw record-breaking checkouts on Dec. 25; for more circulation data from Next Generation libraries, click here.
At the American Library Association Midwinter Meeting (Washington State Convention Center, Booth 1115) in Seattle, Jan. 25 to 28, OverDrive will share additional data and trends with library partners and demonstrate additional Next Generation services for 2013, including new APIs as well as streaming audiobook, music and video services.
OverDrive will roll out Next Generation services for all library partners through the first quarter of 2013. The Next Generation websites streamline the digital library experience with One-Step Checkout(TM), a powerful search engine, and the new HTML-powered, browser-based eBook-reading technology OverDrive Read. OverDrive offers a catalog of more than 800,000 eBooks and audiobooks with support for all major computers and devices, including iPhone(R), iPad(R), Nook(R), Android(TM) phones and tablets, and Kindle(R) (U.S. only). To find a library near you, visit search.overdrive.com.
About OverDrive OverDrive is a leading multichannel digital distributor of eBooks, digital audiobooks, music and video. We supply a secure lending platform for 19,000 libraries, schools and retailers worldwide with support for all major computers and devices, including iPhone(R), iPad(R), Nook(R), Android(TM) phones and tablets, and Kindle(R) (U.S. only). OverDrive has been named to the EContent 100 as a company that matters most in the digital content industry and is a member of the 2012 Technology Fast 500. Founded in 1986, OverDrive is based in Cleveland. www.overdrive.com