Australia's national media watchdog issues formal warning to McDonald's, accusing fast-food chain of spamming customers with promotional emails

Nevin Barich

Nevin Barich

Dec 18, 2012 – United Press International

WASHINGTON , December 18, 2012 () – Australia's national media watchdog says it's issued a formal warning to McDonald's, accusing the fast-food giant of spamming customers with promotional emails.

The Australian Communications and Media Authority says McDonald's violated the country's Spam Act with a "send to friends" function of its Happy Meal website, The Brisbane Courier-Mail reported Monday.

Emails promoting games and activities were sent without the recipients' consent and did not have an unsubscribe option, both violations of the Spam Act, the ACMA said.

"This case should alert businesses that they must think carefully before using `friend get friend' marketing," ACMA Chairman Chris Chapman said.

The Spam Act requires all promotional emails and text messages must be sent only with the recipient's consent, must identify the source of the message and must provide a mechanism for unsubscribing from the service.

"When sending your marketing messages, you must make sure that there is consent from the actual person who is going to receive your message," Chapman said. "You can't just assume consent has been given."

Copyright 2012 United Press International, Inc. (UPI). Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.