Weekly Packaging Design Wrap-Up: Flexible pack heats it up or cools it down, fruit dosages come pre-sliced for portability, Pepsi cans rock out with Beyoncé

Kendall Sinclair

Kendall Sinclair

Dec 14, 2012 – Industry Intelligence Inc.

LOS ANGELES , December 14, 2012 () – Flexible pack's interior system heats it up or cools it down 

ScaldoPack's self-heating or self-cooling designs are two flexible self-standing pouches that either heat up or cool down liquid products across food and beverage, pharmaceutical and cosmetic industries. The system is a “pouch-within-a-pouch” concept where the inner pouch serves as a reaction chamber and the outer pouch contains the product. When pressure is applied, the conducts in the inner pouch are activated causing either an exothermic or endothermic reaction. The self-heating pack uses active lime and can heat up 200ml of product in 3 minutes from 5 degrees Celsius to 40 degrees Celsius, depending upon customer requirements. The cooling pack decreases the temperature of the product by 13 degrees Celsius in 3 minutes by using high nitrogen holding salts.

The primary source of this information is ScaldoPack, Dottignies, Belgium.

Daily-dose bottles come pre-sliced for portability

Sidel’s Dailydose is a multi-bottle pack that provides liquid servings of fruit in bottles reminiscent of orange slices. Each dose is the equivalent of a single-fruit serving and is ideal for on-the-go consumption. The daily dose concept is new to the fruit drinks market and the pack was meant to address consumers’ difficulty in meeting their daily fruit intake. The six bottles of the pack come together to form a whole “fruit” and are encircled by a pre-cut label that maintains the structure of the pack even after a slice is removed.

The primary source of this information is Packaging Europe, Norwich, United Kingdom.

Limited edition Pepsi cans rock out with Beyoncé

Pepsi is set to launch a limited edition can developed in partnership with musical superstar Beyoncé as part of the company’s Live For Now campaign. The can features an image of the singer and will be launched in Europe in March 2013 before launching in other markets. The multiyear campaign is estimated at US$50 million and will contain specially designed products and global TV, print, and in-store advertising.

The primary source of this information is Pepsi, Purchase, New York.

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