Russian print and online media expected to lose about 2B rubles once bans on alcohol and tobacco advertising are enacted, industry officials say

Nevin Barich

Nevin Barich

Oct 19, 2012 – RBC News

MOSCOW , October 19, 2012 () – Russian print and online media are expected to lose some RUB 2bn (approx. USD 64.34m) after the ban on alcohol advertising comes into force on January 1, 2013, and an anti-tobacco law, which will be reviewed today in a cabinet meeting, is enacted, RBC Daily reported today.

Tobacco and alcohol advertising is already banned from radio and TV, as well as transportation and outdoor advertising. Tobacco companies are expected to channel RUB 788m (approx. USD 25.58m) into advertising in 2012, while alcohol advertising amounted RUB 1.21bn (approx. USD 39.32m) in 2011. Overall, losses incurred by print and online media are expected to total in the range of 4.5%-5% of their $42bn-$43bn advertising revenue.

Tobacco companies have long been prepared to face an advertising ban, and publishers do not seem to be alarmed by such prospects, market players pointed out. Only specialized tobacco publications have tough times ahead of them, but such titles are few in Russia.

(c) 2012 RosBusinessConsulting

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.