Forty-six percent of US consumers in H1 say indulgence extremely or very important in choosing QSR, down from 53% in 2007, surveys show; about 70% describe indulgence as sweet treat or dessert

Nevin Barich

Nevin Barich

Oct 19, 2012 – Industry Intelligence Inc.

LOS ANGELES , October 19, 2012 () – According to surveys from Sandelman & Associates, 46% of U.S. consumers in the first half of 2012 said indulgence was extremely or very important in choosing a quick-service restaurant, down from 53% in 2007, Nation’s Restaurant News reported Oct. 18.

About 70% of consumers described indulgence as a sweet treat or dessert, the data showed. Twelve percent said they would buy indulgent items more often in the next month or two.

The primary source of this article is Nation's Restaurant News, New York, New York, on Oct. 18, 2012.

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