McDonald's, Starbucks, Chipotle Mexican Grill among quick-service chains focusing more on efficiency in attempt to avoid long lines during high-volume hours, achieve more sales during this time

Nevin Barich

Nevin Barich

Aug 31, 2012 – Industry Intelligence Inc.

LOS ANGELES , August 30, 2012 () – In an attempt to avoid long lines during high-volume times and achieve more sales during their busiest hours, companies such as McDonald’s Co., Starbucks Corp. and Chipotle Mexican Grill Inc. are focusing more on efficiency, The Wall Street Journal reported Aug. 29.

McDonald’s, for example, has been giving its customers more ways to order, such as side-by-side drive thrus and staff members with hand-held devices approaching customers in line to take orders. Starbucks, meanwhile, plans to eventually test hand-held ordering systems and recently added more mobile payment capabilities.

Chipotle, meanwhile, is training its staff to be more prepared for the busiest hours by supplying extra trays of ingredients and focusing on being attentive to customers so they don't have to repeat themselves.

The primary source of this article is The Wall Street Journal, New York, New York, on Aug. 29, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.