Consumers visit restaurants less often in Q2, but don't appear to be trading casual dining for limited-service restaurants, research shows; 41.5% of total restaurant spending occurred at casual-dining stores, 39.8% at limited-service locations

Andrew Rogers

Andrew Rogers

Aug 22, 2012 – Industry Intelligence Inc.

LOS ANGELES , August 22, 2012 () – Consumer restaurant visits across all segments declined during the second quarter, according research firm Dectiva LLC’s Restaurant Industry Tracking Survey, Nation’s Restaurant News reported Aug. 21.

This was the third consecutive quarter of declines for the limited-service segment, with the percent of consumers who indicated that they visited limited-service restaurants at least a few times per month during the second quarter falling to 64.8%, down from 72.5% the previous year.

Limited-service restaurants accounted for a smaller amount of consumer dining dollars as well, with consumers spending 39.8% during the second quarter, down from 41.4%.

The percentage of consumers who indicated that they visited casual dining restaurants fell to 45.4% of respondents, down from 51.2% the previous year. Consumers said that they spent 41.5% of their total restaurant spending at casual-dining restaurants.

Despite the drop in visit frequency, consumers indicated that they increased their casual-dining restaurant spending, furthering a trend that started in late 2011. This trend shows that consumers were not trading down from the casual-dining sector to limited service restaurants, Dectiva Research Director Dan Meichenbaum said.

The casual-dining sector’s market share rose year-over-year to 41.5%, up from 38.5%.

The percentage of consumers who indicated that they visited fine-dining restaurants a minimum of a few times per month fell to 16%, down from 17.8%. Self-reported consumer spending at fine-dining restaurants fell to 18.5%, down from 20.3% a year earlier.

Dectiva’s Restaurant Industry Tracking Survey involved 2,500 consumers and was conducted during early July.

The primary source of this article is Nation’s Restaurant News, New York, New York, on Aug. 21, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.