U.K.-based GreenBottle introduces 100% recyclable and compostable juice carton with paperboard exterior and removable thin plastic lining; says it's another step in its strategy to provide paper packaging for 'all suitable drinks'

Audrey Dixon

Audrey Dixon

Jul 6, 2012 – Industry Intelligence Inc.

LOS ANGELES , July 6, 2012 () –

GreenBottle has unveiled its newest paper-based packaging for beverages with a fully-recyclable and compostable juice carton that has a paperboard exterior and a removable thin plastic lining, reported BusinessGreen on July 5.

The company, which is based in England, has begun talks with retailers and manufacturers to develop the concept, for which GreenBottle owns the intellectual property for both the design and the manufacturing process, said a spokesperson.

GreenBottle “cracked” a process that does the green product “justice,” which the company’s chairman Paul Bateman said was a “serious challenge,” BusinessGreen reported.

The bottle has a 23% lower carbon footprint than laminated cartons and can be made anywhere a beverage manufacture requires, which the spokesperson said further reduces the environmental impact and saves on shipping costs.

The pulp-molded container is GreenBottle’s latest creation in its strategy to make paper-based packaging for “all suitable liquids,” said Bateman, reported BusinessGreen.

The company’s paper milk bottle is now on sale in Asda Group Ltd. outlets in southwestern England, and last week it signed a deal with wine distributor Kingsland to use GreenBottle’s lightweight paperboard wine bottle, which is expected on supermarket shelves later this year.

Of the 167 billion laminated cartons sold worldwide last year, 131 billion ended up in landfills, Tetra Pak International SA estimated. Facilities that are capable of recycling the multi-layer polyethylene and aluminum cartons are limited in the U.K.

Laminated cartons are collected at curbside by only 40% of U.K. councils, and only 36% of laminated cartons are recycled across Europe, according to the Alliance for Beverage Cartons and the Environment, BusinessGreen reported.

The primary source of this article is BusinessGreen, London, England, on July 5, 2012.


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