Ball, MeadWestvaco, other packaging companies operate in increasingly competitive environment, becoming more focused on sustainability, expansion in emerging markets, developing new products to stand out, gain market share, study says

Kathryn Mackenzie

NEW YORK , June 5, 2012 (press release) – Companies in the packaging and containers industry, including Ball Corporation and MeadWestvaco Corporation, operate in a fierce environment. Industry players are currently working hard to stand out and gain market share. 

Emerging markets are becoming increasingly important to success, and Ball's completion of plants in Brazil, China and Vietnam could enhance its position moving forward. While expanding globally, Ball also appears focused on boosting its environmental sustainability, an important issue at present, as government regulations have been tightening and consumers are becoming increasingly demanding of good practice. The company lately announced that it has exceeded its global 10-year emissions reduction goal two years early.

Meanwhile, MeadWestvaco appears to be zeroing in on its packaging solutions business, having recently completed the spinoff of its Consumer and Office Products business which has merged with ACCO Brands. Innovation is essential in such a competitive industry and MeadWestvaco seems well aware of this. The company recently announced two new additions to its Melodie line of fragrance pumps as well as its patented fragrance dispensing system, which includes an almost invisible NoC dip tube.

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