Israel's consumer electronics market forecast to reach US$3.5B in 2012, with spending to grow at CAGR of 7% to US$4.5B by 2016; computer hardware accounts for 74% of total spending, with tablets providing new growth area

Kendall Sinclair

Kendall Sinclair

Jun 1, 2012 – Business Wire

DUBLIN , June 1, 2012 (press release) – Research and Markets ( has announced the addition of the "Israel Consumer Electronics Report Q2 2012" report to their offering.

Business Monitor International's Israel Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Israel's consumer electronics industry.

Israel's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is forecast at around US$3.5bn in 2012. Spending is expected to grow at a CAGR of 7% to US$4.5bn by 2016, driven by growing popularity of feature-rich digital products such as LCD TV sets, notebook computers and other devices as well as a growing population and expanding PC penetration.


Computer hardware accounted for around 74% of Israeli consumer electronics spending in 2011, due to demand from key verticals such as government and military. Notebooks remained the main growth driver in 2011 while tablets provided a new growth area. The current rate of PC penetration, while high for the region, represents potential for organic growth. Computer hardware CAGR for the 2012-2016 period is forecast at about 6%, driven by sales of notebooks and tablets.

AV Devices

AV devices accounted for around 15% of Israeli consumer electronics spending in 2011. In 2012, Israel's domestic AV device market is projected at US$515mn. The market is expected to grow at a CAGR of 15% from 2012-2016 to a value of US$665mn, with drivers including the launch of digital TV services. Mobile Handsets Mobile handset sales accounted for around 10% of Israel's consumer electronics spending in 2010. Following strong demand for smartphones in 2011, Israel's market handset sales are expected to grow at a CAGR of 10% to US$561mn in 2016, with mobile subscriber penetration flat at around 135%. As operators launch a variety of new devices and services to encourage data use, sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.

Companies Mentioned

- Scailex Corporation


- TowerJazz

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