U.S. fast-casual, quick-service restaurants chains' limited-time summer promotions feature innovative takes on classic flavors, report says

Nevin Barich

Nevin Barich

May 25, 2012 – Industry Intelligence

LOS ANGELES , May 24, 2012 () – U.S. fast-casual and quick-service restaurants chains have begun unveiling limited-time summer promotions and offers that feature innovative takes on classic flavors, QSR Magazine reported May 23.

Restaurant chains that are unveiling seasonal limited-time offers over the summer include:

        • Cold Stone Creamery, which last year offered flavors such as Strawberry Basil, is planning to offer items featuring an innovative twist on classic flavors such as Cherry Vanilla Cherry Pie, which features cherry vanilla ice cream, cherry pie filling, graham crackers and caramel; and Malt My Heart With Chocolate, which includes chocolate malt ice cream, fudge, bananas and whipped topping. Both will be offered through Aug. 31.

        • Smashburger is intending to unveil a number of promotions over the summer including the Wedge Club burger, which features an iceberg lettuce wedge, red onions, ripe tomatoes, applewood smoked bacon, blue cheese crumbles, blue cheese dressing and a toasted egg bun. The burger, which will be offered through June 4, will be given free to customers who purchase a membership for the chain’s Wedge Club.

The primary source of this article is QSR Magazine, Durham, North Carolina, on May 23, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.