Australians order pizza once a month on average, equaling 264 million pizzas annually, data shows

Nevin Barich

SAN DIEGO , May 23, 2012 (press release) – In 2010, pizza was one of Australia's top five meal solutions, according to Domino's. Australian Food News also reported pizza has the fastest growing food trend in the Asia Pacific with the average Australian ordering once a month. This equals more than 264 million pizzas, or about 10 hectares, annually.

The new purchasing channels popping out of the oven offer a way to reduce the gap between customer and business. Benefits of these efficient methods of point of sale and back-of-house systems create a faster ordering process, and greater customer insight and operational performances, which result in higher customer satisfaction.

To properly picture this delectable digital communication pizza, imagine the usual phone ordering system as the crust followed with a saucy Internet. The proper cheesy coating is updated and enhanced websites sprinkled with a generous amount of e-marketing toppings: social media, interactivity, reporting capabilities and applications for tablets and mobiles.

Domino's expects more than half of its sales to come from this side of the business during the next three years, says Don Meij, Domino's CEO and managing director. Out of these digital sales, more than half of that pie is expected to come from a portable device. "This will mean more than 25 percent of our total sales are from customers who are using new hand-held technologies to order their favourite things," Meij says.

Continue reading this story and many more in the May issue of Business Review Australia: www.businessreviewaustralia.com/.

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