Kraft Foods to immediately reduce its prices on several of its U.S. coffee products, citing sustained decreases in green-coffee costs

Nevin Barich

LOS ANGELES , May 18, 2012 (Industry Intelligence) – Kraft Foods Inc. said that effective immediately, it would be reducing its prices on several of its U.S. coffee products, Dow Jones Newswires reported May 18.

Kraft cut prices by 6% on its Maxwell House and Yuban roast and ground coffee brands, and by 10% on its Gevalia roast and ground coffee sold in retail outlets.

Also, the company implemented a 4% price reduction for non-flavored instant coffees, other than products sold under the Maxwell House International brand.

Sustained decreases in green-coffee costs are the main reason for the price reduction, a company spokeswoman said.

The primary source of this article is Dow Jones Newswires, New York, New York, on May 18, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.