RPC Bramlage-Wiko's Magic SL dispenser selected to package new collection of dermatological products for U.K.'s skincare clinic sk:n
April 10, 2012
– RPC Bramlage-Wiko’s Magic SL dispenser has been selected to package a new collection of dermatological products for sk:n, the UK’s no 1 skincare clinic.
sk:n has a reputation for excellence in treating skin conditions with a range of highly effective products which are now on sale in the company’s clinics nationwide as well as larger Boots stores and online. The collection features five treatment areas – cleansing, anti-ageing, repair and protect, anti-blemish and corrective.
Working with design house Pentagram, RPC has tailored the Magic SL to create a stylish and user-friendly pack that complements the family image of the other packs in the range which include tubes and jars. The 30ml container is finished with a matt surface and a matt lacquer overcap that reflect the high quality, dermatological nature of the products.
The eye-catching decoration for the packs features hot foil stamping and a colour coded band to distinguish the different product types. A key requirement was for the band to be located in exactly the same place so that it matched the other packs in the range to maximise on-shelf branding.
The Magic SL offers convenient one-handed operation and delivers a 1ml dose for controlled dispensing of the product.
"We were looking for a convenient and easy to use dispenser with an attractive appearance that would reflect the premium positioning of our products,” comments Julie Davies, Marketing Director of sk:n.
"The Magic SL exactly met these criteria and is proving an excellent addition to our range.”