Forty-seven percent of Americans say they are buying more online this year, versus 38% who said the same in 2011; 63% of those earning US$100,000 or more plan to increase online spending, compared with 43% of those earning less than US$100,000: Deloitte
April 9, 2012
– Forty-seven percent of U.S. consumers are buying more online this year, versus 38% in 2011 and 33% in 2010, according to the Deloitte Retail & Consumer Spending Survey, which queried 1,000 U.S. consumers online, Internet Retailer reported April 6.
Online shopping favors the more-affluent consumer, the survey found, with 63% of those earning US$100,000 or more per year saying they expect to increase their online shopping, versus 44% with incomes less than less than $100,000 saying the same.
Fifty-eight percent of respondents said they often are able to find lower prices online than in tradtional stores. Last year, 53% said the same.
Half of consumers used a smartphone inside a retail store, versus 43% last year.
The primary source of this article is Internet Retailer, Chicago, Illinois, on April 6, 2012.