U.S., Canadian magazine launches reach 52 in Q1, down from 54 in year-ago period, as closures slow to 12 from 24 in Q1 2011, MediaFinder reports; top categories for new launches include restaurants, hunting and fishing, lifestyle
April 4, 2012
In the first quarter of 2012, 52 magazines launched and 12 magazines closed, according to MediaFinder.com—the largest online database of U.S. and Canadian publications.
The top category for new magazine launches was “restaurants,” with five new DiningOut guides from Pearl Publishing. The other top categories for new launches were “hunting & fishing,” with four new titles from J.F. Griffin Publishing and “lifestyle,” with four new magazines, including Bloomberg Pursuits. Among the12 magazines that folded were Sandra Lee Semi-Homemade and Spa.
Compared to the same quarter of 2011, the number of magazine closures slowed from 24 last year to 12 this year. In 2011, new magazine launches in the first quarter numbered 54, compared to 52 launches in 2012.
“In the first quarter of 2012, we are seeing luxury magazines make a comeback with Bloomberg launching Bloomberg Pursuits and Reuters,” said Trish Hagood, president of MediaFinder.com. “In the same period, Time Inc. revived Time Style & Design.”
Among business-to-business magazines, eight titles launched, such as Professional Yacht Broker, and two titles folded, Pharmaceutical Representative and Heat Treating Progress.
MediaFinder®, a media property of Oxbridge Communications®, www.mediafinder.com, is the largest online database of U.S. and Canadian periodicals, with information on 77,000 magazines, journals, newspapers, newsletters, directories, and catalogs. Subscriptions to the online database service are available via MediaFinder.com or by calling 1-800-955-0231.