Foodservice revenue at U.S. amusement parks projected to reach US$2.9B in 2012, industry official says

Nevin Barich

Nevin Barich

Mar 23, 2012 – Marketwire

NEW YORK , March 23, 2012 (press release) – Thanks to improving attendance and in-park spending, U.S. amusement park foodservice sales have surpassed prerecession levels, according to Packaged Facts' just-released report, "Amusement Park Foodservice Trends in the U.S."

Make no mistake: food and beverage sales at amusement parks are big business, whether the parks are large or small; national, regional or local; sedate or thrilling; and driven by teens, families, or a combination of both. According to David Sprinkle, publisher of Packaged Facts, foodservice revenue at U.S. amusement parks are projected to reach $2.9 billion in 2012. Entertainment district growth, national restaurant brand opportunities, the need for healthier fare, and evolving promotional activity are all shaping amusement park foodservice strategies.

While the recession was not kind to the amusement park industry, both absolute amusement park visits and percentage use among the adult population increased during 2008-2011. However, some consumers have migrated away from destination amusement parks and toward regional parks, reflecting the downward shift in household income that occurred during the recession, such that a higher proportion of consumers are seeking less expensive amusement park alternatives.

For amusement park operators, distance from residence to amusement park helps inform the foodservice paradigm, which differs significantly depending on a park's status as a local, regional or destination draw. Packaged Facts survey data show that amusement park foodservice programs should, in general, orient service and features toward feeding small groups: 40% of visitors come in groups of 3 or 4, and almost 40% come in groups of 4 or more people. At the same time, growing amusement park foodservice revenue involves matching an amusement park's unique attributes to guests' foodservice habits and preferences.

Please visit www.MarketResearch.com or https://www.packagedfacts.com/Amusement-Park-Foodservice-6849611 for more information.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.