Metsä Tissue launches easy-to-open toilet paper packaging as part of its Lambi brand; product features carry-home handle, zipper-like opening mechanism which tears away top while maintaining shape of package

Kendall Sinclair

Kendall Sinclair

Mar 2, 2012 – Globe Newswire

ESPOO, Finland , March 2, 2012 (press release) – Metsä Tissue’s Lambi brand is proud to announce the launch of its new easy-to-open toilet paper packaging. Thanks to the zipper-like opening mechanism, the top tears away cleanly for greater convenience. The rest of the package remains intact and the rolls stay in place also after opening.

“Softness is of course the most important quality in any toilet paper, but consumers have requested a package that is handier to carry and easier to open,” says Heini Mikkonen, Lambi Central Brand Manager. “The new easy-to-open mechanism and convenient carry-home handle are a direct answer to this need.”

Already out in Scandinavia, Finland and the Baltic countries, the new package will be coming to Russia and Central Eastern Europe in spring-summer 2012.

As jeans and zipper goes hand in hand, Lambi is ‘dressing casual’ to celebrate the easy-to-open launch in Scandinavia and Finland, featuring a special blue-jeans print on the package and pink hearts on the toilet tissue. The launch campaign also includes a Facebook competition for a trip for two to the hometown of jeans – San Francisco.

The new opening mechanism will be introduced in Lambi household towel packages later this spring.

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