Church & Dwight launches OxiClean Dishwashing Booster aimed at improving cleaning performance of popular detergents; product to be available nationwide beginning March

Graziela Medina Shepnick

PRINCETON, New Jersey , February 29, 2012 (press release) – New OxiClean Dishwashing Booster Brings the Trusted Cleaning Power of OXICLEAN® to Dishwashers Everywhere

Church & Dwight Co., Inc, the maker of OxiClean®, is launching a first-of-its-kind Dishwashing Booster – designed for the dishwasher to boost the cleaning performance of popular detergents by removing cloudy film, food particles, spots, and streaks that detergent alone can leave behind. The Dishwashing Booster will be available March 2012 at food, drug, and mass retailers nationwide.

OxiClean Dishwashing Booster was specifically designed for the millions of consumers affected when phosphates were required to be removed from dishwasher detergents in the U.S. in July 2010. Since the reformulation of detergents, consumers have noticed that their dishes and glassware are not as clean as they used to be because many phosphate-free detergents may leave behind a cloudy film that can build up over time, resulting in grimy dishes wash after wash. OxiClean Dishwashing Booster's unique multi-action formula dissolves the cloudy film (hard water salts and calcium carbonate) that builds up during the rinse cycle, leaving dishes and glasses clean and pristine.

"As an expert hostess and a busy mom of two young daughters I'm accustomed to tackling the toughest cleaning challenges including dirty dishes," said Katie Brown, PBS host and lifestyle expert. "OxiClean® reinvented the way I clean tough laundry and carpet stains, and is now reinventing dishwashing with the first booster designed for your dishwasher to eliminate spots, residue, and cloudy film."

To restore the sparkling appearance of your dishes in just one wash, add two squirts of OxiClean Dishwashing Booster to the bottom of the dishwasher. After dispensing the product, consumers should add their detergent in the main wash cup and run the dishwasher as usual. For ongoing use, fill the rinse agent dispenser with Dishwashing Booster about once a month to keep dishes clean and spot free, wash after wash.

"Consumers are disappointed in the cleanliness of their dishes and are looking for a solution," said Craig Sheehan, Director, of the OxiClean® brand at Church & Dwight, Co., Inc. "We're thrilled to offer OxiClean Dishwashing Booster, a product that will revolutionize the way we use our dishwashers."

For more details and a list of retailers, please visit www.OxiClean.com.

About OxiClean®

More than 15 years ago scientists came up with a way to harness the power of oxygen to clean better than ever before. That breakthrough was OxiClean Versatile Stain Remover, a cleaning sensation that virtually revolutionized the industry. Today, there are several OxiClean products to fit your needs that all have one thing in common – tough stain removal! While the OxiClean brand family has grown to include laundry boosters, laundry pretreaters, and a dishwashing booster, the original Versatile Stain Remover powder is strong as ever and still tackles many different stains in and around the home! OxiClean® is chlorine free and safe on colors. For more information, visit www.OxiClean.com.

About Church and Dwight Co., Inc.

Church & Dwight Co., Inc., headquartered in Princeton, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the Arm & Hammer brand name and other well known trademarks like OxiClean.

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