Volatility, emerging market demand, bifurcation of value, convergence in distribution, sustainable sourcing five key trends that will shape global beverage industry in 2012, according to report

Nevin Barich

Nevin Barich

Feb 28, 2012 – Rabobank

NEW YORK , February 28, 2012 (press release) – A new report from Rabobank’s global Food & Agribusiness Research and Advisory department provides an overview of the five key megatrends which will shape the outlook for the global beverage industry in 2012, and highlights issues which are making this both the “best of times” and “worst of times” for industry players.

Rabobank’s report says that industry consolidation will be driven by the five megatrends:

1. Volatility

2. Emerging market demand

3. Bifurcation of value

4. Convergence in distribution

5. Sustainable sourcing

Rabobank says that growth expectations contrast sharply across product segments and global regions, and explores the data which shows that developing markets such as India are seeing dramatic growth in spirits.

Another major element discussed in the report is the emergence of new global players in the convergence between soft drinks and beer.

Equally significant, Rabobank looks at how tighter global wine inventories and weaker currencies in Europe and North America are bringing shifts in competitive sourcing.

Rabobank concludes, “Beverage companies that have the vision and resources to take advantage of the five key megatrends are likely to see brighter days ahead in 2012.”


Rabobank is a global financial services leader providing wholesale and retail banking for the food and agricultural industry, asset and investment management, leasing, real estate services, and renewable energy project financing. Founded over a century ago, Rabobank today is one of the largest and safest banks in the world, with more than
$850 billion in assets and operations in over 40 countries. In North America, Rabobank is a premier financial services provider to the corporate food, beverage, agriculture and agribusiness industries. www.Rabobank.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.