Beiersdorf to open world's first Eucerin Skin Institute in Hamburg, Germany, on Feb. 3; institute offers unified concept consisting of scientific skin diagnosis, a personal consultation, individual skin treatment
February 2, 2012
– Making the Eucerin brand something you can experience up close – that is the mission of the world’s first Eucerin Skin Institute opening in an old post office building on Hamburg’s Stephansplatz on February 3rd, 2012. The Eucerin Skin Institute is different from traditional flagship stores, in that it’s much more than just a staging ground for the brand: the institute is a unified concept consisting of scientific skin diagnosis, a well-founded and personal consultation as well as individual skin treatment. With this the Eucerin brand will move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies. At the same time the Eucerin Skin Institute for the first time offers dermatologists and pharmacists a skin competence center in which they can learn comprehensively about Eucerin and about the subject of skin itself. Eucerin is committed to close collaboration with dermatologists and pharmacists. With the renowned Dermatologikum Hamburg and the Pharmacy at the Dermatologikum together under one roof, the Eucerin Skin Institute finds itself in an ideal neighborhood and offers consumers a new center for all skin questions in the heart of Hamburg.
“With the Eucerin Skin Institute we have created a place where people can experience the brand world of Eucerin. Close dialogue with consumers has always been a part of our research. At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,” said Karin Hannig, Head of Eucerin Worldwide.
Medical Skin Competence You Can Touch
Before each consultation and treatment an individual skin analysis is conducted with a state-of-the-art diagnostic test. For this the newest technologies, some developed exclusively for Eucerin, are at employees’ disposal, that are otherwise only available to the best equipped professional dermatologists. Among other things, the Eucerin Skin Institute is home to an absolute world’s first: with the Skin Code Reader the individual skin code of consumers can be determined, entered in a skin register and used as the foundation upon which individually tailored care and treatment plans can be created. The Skin Code Reader was developed in close collaboration with Dr. Steinkraus from the Hamburg Dermatologikum and the Eucerin Research and Development Director, Dr. Wittern.
“With the Skin Code Reader, we are planning to anonymously collect skin data from volunteers that we can then analyze on a long term basis. The goal is to create the world’s largest skin database which will on the one hand enable us to offer better advice to consumers, and on the other hand provide us with knowledge for product development,” said Karin Hannig.
The Official Grand Opening Event
On February 3rd, at 11 a.m., the celebratory opening of the world’s first Eucerin Skin Institute takes place. Before numerous invited guests and interested consumers Thomas-B. Quaas, CEO of Beiersdorf, will open the institute together with those responsible for the project. You are cordially invited to take part. Afterwards there is a program of events lasting until 8 p.m. with games, expert talks and much more.
The Virtual Eucerin Press Center
Need information about the Eucerin Skin Institute? In the Virtual Eucerin Press Center we’ve made texts, photos, and video available for free download. We invite you to use this material for your editorial needs.
The cosmetic company, Beiersdorf, is centered in Hamburg, employs about 18,000 employees worldwide and achieved a total sales volume of 5.571 billion Euros in 2010 (according to the new sales). Since December 2008 Beiersdorf has been listed on the DAX. With NIVEA it has the world’s largest skincare brand*. Also included in its internationally successful brand portfolio are Eucerin®, La Prairie, Labello, 8x4 and Hansaplast. Beiersdorf’s affiliate tesa is one of the world’s leading manufacturers of self-adhesive products and system solutions for industry, manufacturing and consumers. Beiersdorf has over 130 years of experience in skincare and is known for innovative, high-quality products.