Moo.com launches Luxe Business Cards that combines Mohawk Superfine paper with its Quadplex layering technology, says this is first time letterpress-quality paper and card stock thickness is available in on-demand digital print space

Sandy Yang

PROVIDENCE, Rhode Island , January 31, 2012 (press release) – Today, MOO.COM ( www.moo.com ) launched Luxe Business Cards, the pinnacle in cutting-edge design, unwavering quality and innovation that re-writes the rules of digital print. Luxe Business Cards provide design connoisseurs worldwide with super-premium business cards at an exceptional price. This innovative communication tool combines MOO's advanced Quadplex layering technology with Mohawk Superfine(TM) paper to produce the finest business cards on the web. Previously, the technologies and design processes used to create similar cards were reserved exclusively for specialty orders at traditional lithographic print houses - this is the first time letterpress-quality paper and card stock thickness is available in the on-demand digital print space.

"At MOO, we are committed to redefining the business card and integrating the highest-quality design into everything we do. Partnering with Mohawk to develop Quadplex, we have invented a new process and standard for the digital printing market as well as raised the bar in premium business cards," said Richard Moross, CEO and Founder of MOO.COM. "Business cards instantly convey the prestige, design ideals and perceived legitimacy of a business. Luxe Business Cards make high-end specialty printing accessible."

Meticulously crafted for design-driven professionals and entrepreneurs, Luxe Business Cards are twice the thickness of a standard MOO Card and three times as thick as a standard online business card. The Quadplex layering technique fuses four layers of Mohawk Superfine together to create 32-point stock paper never before available in the digital printing space. This provides added space for personalization - the inner two layers of the card can be punctuated with color options ranging from black, blue and red to traditional white.

"Mohawk Superfine is highly regarded as a refined, traditional text and cover paper that provides the ultimate, sophisticated surface for the finest designs," said Chris Harrold, VP of Business Development at Mohawk. "We are pleased to partner with MOO to bring this level of sophistication to the on-demand print space."

Luxe Business Cards enable discerning enthusiasts to choose between designing their own cards and selecting from hundreds of options in curated Luxe packs. Luxe Business Cards will also support MOO's patented Printfinity(TM) technology, which allows a different design, up to 50, to be printed on every card in the pack.

"Luxe Business Cards are super-premium and easily customizable for creating a mini portfolio for designers and creatives, adding to a brand's identity and even conveying unique messages to a captive audience," added Moross. "Advanced Quadplex and Printfinity(TM) technologies make it possible to add a refined personal touch to your business cards."

Luxe Business Cards will also be available through MOO Business Services, a streamlined business card process for companies with ten or more employees. An upgrade to business class, MOO Business Services provides a personalized approach to larger orders, superior customer service, custom designed templates that reflect brand values and a centralized user friendly account to manage and track orders.

About MOO.COM

MOO is an award-winning online print business that is passionate about great design and the difference it can make to its customers and the world. Launched in 2006, MOO aims to disrupt the $100 billion global print industry by combining the values of professional design with accessibility and reach of the web; making great design available to all. By applying Web 2.0 principles to a 500 year-old market, MOO has become one of the fastest growing print businesses in the world, with triple digit annual growth and a global reach since launch. MOO prints millions of cards a month and has served customers in over 180 countries. MOO also empowers companies of 10 or more employees with MOO Business Services, offering volume discounts and easy order management for entire organizations. For more information, visit www.moo.com

About Mohawk

Mohawk is North America's largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing. Signature brands include Mohawk Superfine(TM), Strathmore(TM), Inxwell(TM), and proprietary i-Tone(TM) for digital presses. Mohawk papers are chosen for commercial printing, photo specialties and high-end direct mail. Products and samples are available through leading paper distributors and at mohawkpaperstore.com.

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