Mondi highlights benefits of its ColorLok technology product through campaign; customers to enter ColorLok codes found on reams of Mondi papers, in emails for chance to win
January 19, 2012
After recently expanding its range of ColorLok® papers, global paper and packaging producer Mondi has launched a campaign that brings the benefits of ColorLok® Technology to life.
The faster drying times, vivid colours and bolder blacks experienced in the office copy room have been integrated into the company’s ColorLok® campaign prizes. The main prizes feature trips for two to explore the arid deserts of Morocco (Africa), the vivid colours of Barcelona (Spain), or the polar lights of Tromsø (Norway) set against a black night sky. In addition, Mondi will give away a total of 200 iTunes and Amazon vouchers.
For a chance to win one of these prizes, customers must enter a ColorLok® code at www.mondigroup.com/colorlok. Codes can be found on promotional stickering on A4, 80 g/m2 reams of Mondi papers with ColorLok® Technology as well as scratch-and-win lottery tickets distributed in magazines and by sales agents. Further codes will also be issued per valid email address entered on www.mondigroup.com/colorlok. See full contest details and regulations at the Mondi ColorLok® website.
Recently, Mondi added BIO TOP 3® extra, 100% recycled NAUTILUS® SuperWhite, IQ appeal and MAESTRO® bulky to its ColorLok® paper portfolio, which also includes IQ premium, IQ selection smooth, MAESTRO® extra, MAESTRO® supreme, DNS® premium, and NAUTILUS® ReFresh TRIOTEC. According to Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper Sales, ColorLok® Technology is an added value for customers who use inkjet printers.
“In smaller office and home environments, where most inkjet printing takes place, our papers treated with ColorLok® Technology deliver richer, more vibrant image reproduction, sharp text and reduced ink smears because of the faster drying time. Our customers can see the difference between inkjet printing on paper with and without ColorLok® Technology,” says Johannes Klumpp.
ColorLok® Technology is based on a class of paper additives that visibly enhance the print quality of inkjet documents while also providing faster drying time. A specific chemical interaction between additives and the pigment holds the pigment on the paper surface while the rest of the ink penetrates deep into the paper, resulting in the crisp, vivid print quality.
Mondi ColorLok® campaign on www.mondigroup.com/colorlok will run from January-June, 2012.