Target partners with specialty boutiques, will unveil a new mini-shop concept on May 6 in bid to increase competitiveness and attract customers; partnering boutiques will sell limited-edition products for six-week periods

Cindy Allen

LOS ANGELES , January 16, 2012 (Industry Intelligence) – In a bid to increase competitiveness and attract customers, discount retailer Target Corp. has formed partnerships with specialty boutiques and will unveil a new mini-shop concept on May 6, the Los Angeles Times reported Jan. 13.

Partnering boutiques including San Francisco-based The Candy Store, cosmetics retailers Cos Bar, Boston-based Polka Dog Bakery, home goods retailer Privet House and Miami-based clothing company The Webster will be able to sell limited-edition products for six-week periods from the mini-shops located inside Target stores.

“One of the reasons our guests love shopping at Target is our design partnerships,” said Brian Robinson, Target's director of fashion and design partnerships, “They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next. With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.”

Separately, Target has also announced that it will unveil pilot Apple mini-shops in 25 stores.

The primary source of this article is The Los Angeles Times, Los Angeles, California, on Jan. 13, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.