Fifty-nine percent of men in India use cosmetics daily, with 82% admitting they are not ashamed about using cosmetic products, Real Style Network study reveals

Michelle Rivera

Michelle Rivera

Dec 23, 2011 – Industry Intelligence

LOS ANGELES , December 23, 2011 () – Men’s cosmetics sales are increasing almost twice as fast as women’s cosmetic sales, Silicon India reported on Dec. 23.

A study by the Real Style Network revealed that 59% of men in India use cosmetics products daily. Of these men, 82% admitted that they are not ashamed about using cosmetics products.

Beiersdorf AG's Nivea brand is just one of several companies focusing their efforts on men’s cosmetics.

The primary source of this article is Silicon India, New Delhi, India, on Dec. 23, 2011.

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