Fondue restaurant franchise The Melting Pot Restaurants reaches 2 million members in its Club Fondue e-mail marketing program

Nevin Barich

TAMPA, Florida , December 21, 2011 (press release) – The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, has welcomed its two millionth member into its Club Fondue email marketing program.

"This is a significant milestone for our brand and the success of Club Fondue demonstrates that email marketing is still a viable tool," said Cindy Haynes, senior vice president marketing for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "Club Fondue has helped us build guest loyalty and allowed each of our franchise owners to communicate local specials and events and provide rewards to their fondue fan base."

Club Fondue offers special fondue features including wine events, food tastings, special events and advanced holiday reservation privileges. When a guest signs up to become a member of Club Fondue, he or she receives a complimentary box of The Melting Pot's Signature Chocolate-Covered Strawberries with the purchase of a Big Night Out or Four-Course Classic four-course menu offering, or the combination of any two individual entrees and a cheese fondue. Restrictions apply. Club Fondue members also receive vouchers for the Signature Chocolate-Covered Strawberries on birthdays and anniversaries.

For more information or to join Club Fondue, please visit http://www.meltingpot.com.

About The Melting Pot Restaurants, Inc.
With more than 140 restaurants in North America, existing locations in 36 states, Canada and Mexico and more than 15 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com.

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