Orabrush adds Orabrush Tongue Foam Powered by Orazyme, an enzyme-infused foam that works with the company's popular tongue cleaner to help eliminate bad breath, to its product lineup

Michelle Rivera

Michelle Rivera

Dec 14, 2011 – Business Wire

SALT LAKE CITY , December 14, 2011 (press release) – Orabrush today announced the immediate availability of the Orabrush Tongue Foam Powered by Orazyme, an enzyme-infused foam that works with the company’s popular tongue cleaner to help eliminate bad breath.

“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue”

“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” said Jeff Davis, CEO of Orabrush. “But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”

Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid – a formula of seven all-natural enzymes created by Dr. Fresh, a multinational oral care company (www.orazyme.com) – into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.

The Orabrush Tongue Foam can be purchased online at www.amazon.com and www.orabrush.com. The foam, which sells for $4.99, will be offered in 1.69-ounce, 60-use bottles. The minty foam is also available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try. The Orabrush tongue cleaner is currently available in more than 16,000 retail stores nationwide.

“Our fans have played a huge part in moving us from an online-only offering to being available nationwide in retailers. When they let us know they wanted an additional product that works with the Orabrush tongue cleaner, we paid attention and came up with this new foam,” added Davis. “We are proud of the relationship we’ve cultivated with our customers, and continuing to work on this relationship remains a big part of our plan moving forward.”

Orabrush Tongue Foam is the latest milestone for the company, which launched in 2009 with one of the most successful Internet-based advertising campaigns ever. Today, Orabrush is the third most-subscribed sponsor channel on YouTube – behind only Old Spice and Apple – and has more than 43 million video views. The company also boasts a healthy following on Facebook, with nearly 300,000 fans on its page. Orabrush has been named to many lists of best social media campaigns, including in Inc., AdAge and Mashable.

For more information about Orabrush, visit the following:

* View the Orabrush YouTube Channel at www.youtube.com/orabrush
* Buy an Orabrush online at www.orabrush.com
* Find a retail location carrying the Orabrush at http://www.orabrush.com/retail/find_store
* Follow Orabrush on Facebook at http://www.facebook.com/orabrush, and on Twitter at www.twitter.com/Orabrush
* View the Orabrush online press kit at http://www.orabrush.com/company/

About Orabrush

Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 43 million YouTube video views and more than 300,000 Facebook fans, the brand has launched into more than 100 countries in the past year. Orabrush is the third most-subscribed sponsor channel on YouTube (behind Old Spice and Apple) and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.

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