P&G's Head & Shoulder's unveils The Good Girlfriend Guide, a collaborative e-manual filled with suggestions on how to tackle 'head-scratching' behavior
December 5, 2011
Head & Shoulders(R) unveiled today The Good Girlfriend Guide, an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups. In July, Head & Shoulders' girlfriend ambassador, Alyson Hannigan, joined the iconic brand on a mission to end 'head-scratching' behavior by encouraging women across the country to visit the Head & Shoulders for Women Facebook Fan page to share their girlfriend wisdom.
With over 14,000 entries, the Good Girlfriend Guide combines real women's advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz and beauty experts Amber Katz, Beauty Blogging Junkie, and Aly Walansky, My Gloss. The result -- a truly collaborative e-manual filled with suggestions on how to tackle 'head-scratching' behavior. The Good Girlfriend Guide, published through Barnes & Noble's self-publishing platform, PubIt(TM), is available in digital format and exclusively at Barnes & Noble's NOOK Store(TM).
"I was blown away by the great girlfriend advice and tips pouring in from across the country," says Alyson Hannigan, Head & Shoulders celebrity brand ambassador. "It's amazing to see how enthusiastic and eager women are to help one another."
"The purpose behind Head & Shoulders' Good Girlfriend Guide is to give women confidence by arming them with advice from the best experts out there -- their own girlfriends," says April Anslinger, Brand Manager of Head & Shoulders(R) at Procter & Gamble. "Confidence can come from the simplest of things, from having a great hair day to reaching your pre-baby weight and our girlfriends give us the support and advice to make it happen."
Head & Shoulders is continuing to pay the good girlfriend movement forward by working with non-profit organization Women's Empowerment, which will receive all proceeds from the eBook. Women's Empowerment educates and supports women in need with the skills and confidence necessary to find jobs, find homes and live a healthy lifestyle.
Celebrating 50 years of proven technology, Head & Shoulders is leading a new charge to help women with heading scratching behaviors by offering easy solutions for beautiful looking hair. To learn more, visit the Head & Shoulders for Women Facebook Fan page.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G /quotes/zigman/238894/quotes/nls/pg PG -0.11% and its brands.
About Women's Empowerment
Women's Empowerment is the only job-readiness program exclusively serving homeless women in the greater Sacramento region of California. The 2009 Nonprofit of the Year has graduated 831 homeless women and their 1,000 children. Last year, 93 percent of graduates found permanent housing and 74 percent found jobs or enrolled in school. This unique program combines self-esteem courses, job training, health classes and support services to help homeless women across diverse ages, races and cultures. For more information visit www.womens-empowerment.org .
PubIt! is Barnes & Noble's free, easy-to-use self-publishing and self-retailing platform. PubIt! offers independent publishers and authors a lucrative way to digitally distribute their works through BN.com and the Barnes & Noble NOOK Store(TM). With clear and competitive terms -- and no hidden fees -- this self-service Web portal provides qualified content owners a simple and profitable way to bring their works to millions of new readers.
About NOOK(R) from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store(TM) of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet(TM) is Barnes & Noble's fastest, lightest tablet with the best in HD entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color(TM) ($199) feature a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch(TM) ($99), is the fastest, easiest to use reader with the world's best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores. In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps(TM), available at www.nook.com/freenookapps . Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone(R), iPod touch(R), Android(TM) smartphones and tablets, PC and Mac(R).
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